Moma has launched a hella creative ad campaign in the Atlantic/Pacific subway station in Brooklyn. Above you see a print of a famous Pollock ... also on the walls are Lichenstein, Cindy Sherman, Mondrian, etc. It's an inventive take on the station's white tile walls, and it works because they've taken over all the ad space.But let's look at the subtext. Atlantic/Pacific is the stop you get off at for a number of things. Target. And Flatbush Farm. Oh, and BAM. Maybe the MOMA folks are trying court those on the way to the Brooklyn's cultural gem (the cinema and theater programming has blown me away), but one can't help but sense that there's a little bit of a cultural turf war afoot. BAM vs. MOMA ... with MOMA on the offensive.
1 comment:
It's actually not even just advertising. MoMA brought a whole exhibit to Atlantic/Pacific
http://atlanticpacific.moma.org/
As a "gift to the city's subway riders." A "gift" to Brooklyn's subway riders, specifically. And, as you point out, a "gift" to subway riders riding the subway to BAM.
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